Twelve pieces of market information that packaging and printing industry must know The managers of packaging and printing companies are facing the process of how to transition from market-based experience management to customer-value-oriented strategic management. For entrepreneurs in the printing and packaging industry at a special historical stage, only by leading the team to participate in the implementation training can it be possible to form a real team in the shortest possible time. This is the key to achieving a comprehensive breakthrough for printing and packaging companies.
First, the emergence of e-commerce in the packaging and printing market
Many packaging and printing companies have achieved further expansion of the business market through third-party e-commerce platforms (WeChat, Weibo, etc.), and e-commerce has become an important information aggregation exchange platform between enterprises.
Second, the network printing mode PK traditional printing
A large number of personalized printing requirements have promoted the application of cloud printing technology. Compared with traditional printing methods, cloud printing can be customized, ordered at any time, and delivered quickly. As a result of adopting network technology to optimize production processes and reduce production costs, it can effectively save paper costs for customers.
After [web printing" became the new technical high point and profit growth point of the printing industry, the [cloud printing" business model accompanied the [cloud computing era" and brought new changes to the printing industry.
Third, micro-corrugated corrugated packaging become hot
Online shopping has given birth to the rapid development of logistics. Because of its characteristics of light weight, low cost, and good printability, online shopping has been widely used by merchants and the production of corrugated machines has also fallen short of supply.
In addition to the logistics industry, it is also favored by the food industry because of its unique characteristics.
Fourth, enter the high-end packaging market to break the monopoly of technology
Aseptic packaging technology was introduced from abroad for the first time in 1982. The biggest advantage of this technology is that it retains the original nutrient composition and flavor of the product to the utmost extent under aseptic conditions, and greatly extends its shelf life.
There are more than 20 packaging companies capable of producing paper-plastic-aluminum composite flexible packaging in China. They have entered the high-end packaging market with annual sales of approximately 22 billion packets, which has broken the monopoly of multinational companies for many years.
V. Green Printing Energy Saving and Emission Reduction Sustainable Development
Green printing is the mainstream trend of the global printing industry and an important part of social progress.
The National Printing Standardization Technical Committee has initiated the formulation of green printing standards, and the Ministry of Environmental Protection has also initiated the formulation of environmental protection standards for printing enterprises. Green printing and environmental protection have achieved [green printing in China".
Sixth, the transformation and upgrading of the packaging and printing industry has become the trend of enterprise development.
The traditional packaging and printing industry has gradually entered a bottleneck in a new round of economic competition. Faced with major problems such as low level of industrial intensification, lack of independent innovation, and lack of ability to exploit emerging markets, the traditional printing industry needs to adjust the structure of its products and meet the needs of market development in order to meet new opportunities and challenges.
Seven, packaging and printing companies "big but not strong"
The packaging industry is "big but not strong." The total number of packaging companies reached 300,000, of which only 20,000 were above designated size, and about 90% were small and medium enterprises. Unreasonable industrial structure, low product quality, and weak self-innovation capacity have become the [bottleneck" and [soft rib" that restrict the development of the packaging industry. The packaging and printing industry has completed the phase of quantitative change. Strengthening the brand will be the main theme of the industry development.
VIII. Digital Printing Process Will Become a Required Course for Enterprises
The digital process is a production process that printing and packaging companies must gradually establish and regulate. Through the establishment of digital processes, direct connection between data and printing production management between printing companies and customers, remote proofing and sample-taking are realized, and a quick and effective management process is established.
Nine, product design and services need to be further strengthened
For packaging and printing companies, they should focus on the R&D and marketing of independent products. Product innovation also includes service model innovation. Packaging printed matter will be dominated by the current printing, developed into a product packaging design-led, packaging and printing companies gradually from the packaging and printing products to provide comprehensive packaging solutions to the direction of development.
The copyright of product design has become a hot spot for printing companies. Whoever has the product packaging design copyright will determine the printing rights of the packaging product.
Ten, simple packaging guide environmental protection concept
The simple packaging concept has restricted the expansion of the printing market. With the increase of people's environmental awareness, simple packaging has already impacted the packaging and printing industry. Simple packaging meets the concept of environmental protection, and the printing and packaging market is restricted. Printing companies involved in making luxury packaging carefully adjusted their business structure.
Eleventh, Integrity of Wind Control and Public Funds Purchase
The [eight regulations" and [six bans" issued by the Central Government have effectively advocated a clean and honest manner. The Central Commission for Discipline Inspection issued the [Notice on the Prohibition of Public Funds from Purchasing and Printing Items such as New Year's Cards" and called for [continue to reduce paper documents". "The quantity" reflects the direction of the market worth packaging and printing companies.
Twelve, overseas orders are unlikely to have large growth in the near future
It is difficult for overseas printing business to grow greatly. From the printing statistics, China's printed matter exports have always been less than 10% of the total printing volume. After the global financial crisis broke out, it also affected domestic printing companies to undertake overseas printing business. It is estimated that this situation is unlikely to change in the near future.
web: www.silverfirst.hk
Reprinted from China Packaging Network
2018 06/01